Communication strategy

Campaign Speechwriting Advice from the Late Ted Sorensen

October 25, 2012

Source As we enter the final phase of the presidential campaign, there is little more for the candidates to do than advertise, spin and stump. Today I want to look at the last of those three: stump speeches. I have been reading Ted Sorensen’s autobiography, which has a chapter devoted to speechwriting. As I read [...]

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Crisis management: checklists, collaboration and autonomy

July 16, 2012

Crisis management is an extremely important part of public relations. Any crisis has the potential to ruin a company’s image for years. Luckily, there are some things we can do to help the process along. Checklists, as simple as that sounds, is a potent crisis management tool. Most crisis communications teams will tell you that [...]

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You can’t spell “listen” without “silent”

July 15, 2012

It is so often true that the skills necessary to be a good “people person” are the same skills it takes to be a PR person. Listening is certainly one of those skills. Any good relationship, be it between one person and another or between an organization and its public, is based on mutual respect. [...]

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