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Evan Fazio

Alternative Reality Games

3 Pervasive Game Elements

October 21, 2011

Some time ago I wrote a research paper about pervasive games (and how Game Based Marketing, Gamification in Ad/PR and Marketing, is a new category of pervasive games that demands more attention and study.) In it, I supported the claim that there are three basic facets of pervasive games: spatial expansion, social expansion, and temporal [...]

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