Communication Strategy

Campaign Speechwriting Advice from the Late Ted Sorensen

October 25, 2012

Source As we enter the final phase of the presidential campaign, there is little more for the candidates to do than advertise, spin and stump. Today I want to look at the last of those three: stump speeches. I have been reading Ted Sorensen’s autobiography, which has a chapter devoted to speechwriting. As I read [...]

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Foreign Policy: Does Tonight’s Debate Matter?

October 22, 2012

We find ourselves hours away from the final debate of the 2012 election cycle. After tonight we will see a dead sprint to the finish line. As hyped up as this final debate has been, I predict that it will change little. The race has tightened, which many would not have predicted when October began. [...]

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Vice Presidential Debate Strategy

October 9, 2012

Image Source Paul Ryan needs to keep the momentum going, and Joe Biden needs to take it back. How are they each going to do that? A few interesting factors help us predict the strategy for each candidate. The Romney campaign guards itself against attacks by refusing to be too specific. This serves three purposes: First, [...]

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